JAECOO
A new SUV brand's first handshake with Indonesia, from model reveal to the nearest showroom.
When JAECOO arrived in Indonesia, almost nobody here had heard the name. The website was the first handshake: it had to make a brand-new SUV marque feel established, tell the Super Hybrid System story to buyers who had never seen the badge, and turn curiosity into a test-drive booking. The work spanned the full bilingual marketing site, every model page, the hybrid technology explainer, and a nationwide dealer locator wired into Google services. Two years on, the site still carries the brand, and the homepage hero now leads with the J5 EV's "No.1 EV in Indonesia" standing from Gaikindo data.
The brief had a built-in conflict: car sites live on huge imagery and video, and mobile networks punish exactly that. I led the frontend and owned both sides of the trade — building every model page on one shared set of components, and keeping the site quick on a phone so the full-screen reveals could stay instead of getting cut for speed.
- Built every model page (J5 EV, J8 ARDIS, J7 SHS-P) from one shared set of building blocks, in both English and Indonesian
- Built a searchable nationwide dealer map and tracked how visitors moved through the test-drive and contact journeys
- Kept the site fast on mobile — the big hero images and video load only when needed — so the visuals never slowed the page down
